What is Search Engine Optimisation (SEO)?
It is the process of improving the volume and quality of traffic to a web site from search engines via 'natural' or 'organic' search results for targeted keywords.
Why should you consider Search Marketing?
1. An optimised website will increase the number of hits to your website and consequently increase new business (customer conversion rates).
2. Online web site searches for products and services continue to experience substantial growth. According to the Search Energies Strategies Conference on 28 February 2007, the following statistics about search were noted:
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81% of Internet users worldwide, (256 million people), visited a search engine in December 2006
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The total number of search users has grown by 10% over the last year, while Google's user base has grown almost 2.5 times as fast
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62% of advertisers surveyed said they plan to increase search marketing spend over the next 12 months
What is our SEO marketing strategy?
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Re-coding of a web site
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Correcting web site errors
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Correcting problems that could prevent a search engine indexing program from fully spidering a site
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Ensuring unique web site content
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Making site more appealing to users
- Keyword and phrase research
- Using relevant keywords on web site pages
- Linking web site to other sites and link exchanges
- Meta Tag creation or modifications
- Submission to search engines
- Multilingual Search engine optimisation
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