Pay Per Click Account Management

What is Pay Per Click Management?

Interparl's pay per click management service (Sponsored search marketing) provides you with instant global exposure on search engines in the sponsored listings. We create targeted, affordable and relevant keywords and adverts for your pay per click account and increase your return on investment. Once your campigns are created, we monitor your campaigns and prepare regular keyword reports.

Pay per click management campaigns are commonly used on the large, high profile search engines, such as Google, Yahoo!, Miva, MSN, Lycos and LookSmart.

A recent Piper Jaffray study found that search advertising is still the most cost-effective method of advertising. Also, it is a fraction of the cost of direct mail, email, online banners or yellow pages.

What is Google AdWords?

Google AdWords enables you to target customers in real time at the exact moment that they are searching for products or services. Users searching will notice your adverts on the Google sponsored listings and/or on the Google content network (eg. AOL, Amazon, New York Times).

You can control how much you are willing to pay per click and with precise targeting you can achieve a higher return on investment for your advertising budget. AdWords allows you to custom target a geographic region, country or city and target your adverts in about 40 different languages. You only pay when customers click on your adverts and you can constantly monitor and revise your campaign with reports, statistics and analytics.

What does our Pay Per Click management Service include?

• Account and campaign creation on search engines - Google, Yahoo!

• Competitor and market analysis

• Keyword and phrases research and listings

• Regular keyword updates, modifications and optimisation

• Bid management

• Preparation of online relevant adverts

• Conversion tracking set up and goals

• Landing page recommendations and changes

• Reports on keywords, adverts and campaigns

• Establishment of multilingual campaigns and localisation including translation of website, adverts and keywords into foreign language

• Google Analytics set up and source of web site clicks and marketing statistics

• Google Network adverising and Contextual targeting within the content network

• Advice regarding improving your Keyword's Quality Score

• Development of the AdWords Application Programming Interface (API) to enable you to use AdWords in a new, creative, more efficient way and to automate reporting and campaign management